British Study on 'Always Dieting'
A poll of 2,000 people for supermarket giant Tesco found the over-55 were most likely to go on a diet at some stage every month. Among this group, 15% try to restrict their calorie intake every day - double the number of any other age group.
Experts have warned that 60% of adults will be overweight by the year 2050 if action is not taken to tackle rising rates of obesity.
According to the BBC, UK government experts have calculated that 70,000 lives could be saved if Britons followed simple healthy eating guidelines. They also say that in the latest survey 15% of adults spend between 30 minutes and an hour each day worrying about their weight.
More than one in 20 women admitted to fretting about their figures for more than three hours a day.
Reasons to watch what you eat.
Self-confidence was one of the main reasons respondents gave for watching what they eat. Six out of 10 women and more than four out of 10 (44%) men said they hoped that losing weight would help them feel better about themselves.
Better love life. One in five respondents were trying to lose weight to improve their love lives.
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